An exploration of your amazing afro where the Good Hair Day collective members Saida Mäki-Penttilä and Jessica Eboreime will guide you through a discussion on AfroNordic identity, representation, self care, self love, haircare and community care. The talk will encourage discussion about experiences, explore expectations, analyse myths and reflect on hopes surrounding our hair in the future.

Jessica Eboreime is a hairstylist from Finland specialising in kinky, curly, textured hair. A contributing member of the Good Hair Day Collective since 2018. Passionate about sharing knowledge, empowerment, building community, providing transparency, addressing misconceptions and challenging beauty standards. Experience in salon, editorial shoots, BTS tv and music, education and workshops.

Saida Mäki-Penttilä is a coordinator, creative strategist, community organiser and a global connector. She has lived and worked in Africa, Europe and the US. Currently she works with topics such as equality, cultural diversity, wellbeing and antirasism. Changing the narrative in Finland to include and to make visible AfroFinnish stories was and still is the passion that lead Saida to join the Good Hair Day collective in 2016.